How long until you can say “te quiero”?

I understand that “te amo” is a strong profession of serious love (not always but usually romantic), whereas “te quiero” is more casual and common with close friends and extended family.

My question is, if you’ve started going out with somebody romantically, when would you say “te quiero”? If you definitely don’t want to say “te amo”, but you want to express something stronger than “me gustas”, is “te quiero” appropriate? Would you use it for a casual thing, or only for a serious partner?

submitted by /u/thepeoplestarttomove
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