Why is "se" used here "Lo siento que Ud. nunca se gane la lotería."?

I understand se is used with reflexive pronouns, and I can understand the case for it saying Ud. is winning themselves, so it could be reflexive. But that doesn't seem right.

To me I read it as the lottery is being won, so the lottery is the direct object. I don't read this as a reflexive verb.

Could someone explain where my thinking is wrong?

submitted by /u/thecoderboy
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